"PICTAR" is a camera grip for iPhone. It adds a sense of operation similar to that of a general camera, such as half-pressing the shutter and zooming with one hand.


According to the developer Israeli Mymiggo Group, 75% of the photos taken in 2015 were from smartphones. By introducing the concept of "share" for smartphones, we proposed a new way to enjoy photography.

Smartphones have changed the way you enjoy photography
Smartphones have changed the way you enjoy photography

But smartphone cameras aren't perfect. A smartphone with a thin body and a slippery screen is difficult to hold when shooting. For this reason, it tends to occur that the subject cannot be captured or camera shake occurs. Not only the quality of the photos, but also the risk of dropping the smartphone itself. From the introduction of the iPhone in 2007 to today, camera performance has improved tremendously, but it's fair to say that little has evolved in these respects.

The fact that the smartphone itself is thin and the screen is slippery has hardly changed since its introduction in 2007.
The fact that the smartphone itself is thin and the screen is slippery has hardly changed since its introduction in 2007.

Also, the iPhone camera has a lot of features, but many people haven't taken full advantage of them. For example, operations such as zooming to the target with a pinch operation and adjusting the exposure appropriately tend to be troublesome and pass. This is because there are cases where it is difficult to operate the touch panel with the other hand while supporting the smartphone with one hand when shooting.

"PICTAR" adds a physical shutter button and wheel to the iPhone camera. This enables one-handed operation and shooting, aiming to bring out the performance of the iPhone camera.

"PICTAR" adds physical buttons and wheels to the iPhone camera
"PICTAR" adds physical buttons and wheels to the iPhone camera

Its main features are the following five.

1. Shutter button that realizes "half-press"

The "PICTAR" shutter button provides a "half-press" mode. This allows you to lock focus and exposure. This function is useful when you want to focus on the subject at the edge of the screen or when you want to capture a moving subject.

Half-press to make shooting of moving subjects smoother
Half-press to make shooting of moving subjects smoother

2. Intuitive zoom ring

The zoom ring is rotatable and provides intuitive zoom operation. When zooming to a subject with the iPhone itself, you need to support the subject with one hand and pinch out the touch panel with the fingers of the other hand. However, if you use the zoom button of "PICTAR", you can zoom in / out with one index finger.

Zoom in / out with one index finger
Zoom in / out with one index finger

3. Exposure compensation wheel

To compensate for exposure on the iPhone, you need to swipe up and down on the touch screen. However, if you install "PICTAR", you can adjust the exposure by turning the "exposure compensation wheel". This wheel can also be controlled with one hand.

If you rotate the exposure compensation wheel
If you rotate the exposure compensation wheel

Make the image as bright as you like
Make the image as bright as you like

4. "Smart wheel" that enables mode switching

It also has a "smart wheel" that allows you to control the shooting mode, such as switching between photos and videos.

Turn the wheel to switch to video mode
Turn the wheel to switch to video mode

5. Providing grips, straps and tripod screw holes

"PICTAR" comes with a strap. For example, if you want to hold your iPhone in your hand so that you can take pictures at any time while traveling, you can wrap a strap around your wrist to prevent it from falling.

Strap prevents falling
Strap prevents falling

A neck strap can also be attached, so you can hang it around your neck and carry it around.

Showa Japanese style?
Showa Japanese style?

Equipped with a tripod screw hole on the bottom. You can take a group photo by using a tripod and a self-timer in combination. Also, if you want to shoot a video without camera shake, it would be convenient if you could use a tripod.

Yes, cheese!
Yes, cheese!

The Mymiggo Group is currently conducting a campaign to recruit investors on the crowdfunding site kickstarter for the commercialization of "PICTAR". At the time of writing, one set of "PICTAR CLASSIC KIT" (a set of body, wrist strap, and pouch) is available with a $ 90 investment. Shipment is scheduled for November 2016.

Isn't it in time for the summer trip?
Isn't it in time for the summer trip?