Research firm IDC announced on May 16 that Apple Watch's sales in the January-March period of 2016 are estimated to be 1.5 million units. Compared to 4.1 million units (estimated) in the October-December period of 2015, the number of units sold has dropped by 63%.

Apple hasn't officially announced how many units it will sell, and this number is just an estimate. But it's true that the Apple Watch isn't selling. Even the simplest "Sport" starts at 36,800 yen. A high-end model called "Edition" costs 2.18 million yen. A smartwatch basically functions as another screen of a smartphone. If the price is higher than the smartphone itself, few people can get their hands on it.

However, the wearable device market as a whole is on a growth trend, and one of the devices driving that growth is "Pebble." "Pebble" is a smart watch that is cheap, light, and has a simple design. It has the advantage that it can be used for about a week if it is charged once.


The Pebble has announced new "Pebble 2", "Pebble Time 2" and "Pebble Core". This time as well, we are running a campaign to recruit investors on kickstarter.

Of the three models announced this time, two models, "Pebble 2" and "Pebble Time 2", are classified as smart watches.


"Pebble 2" is an upgraded version of the original "Pebble" that appeared on kickstarter in 2012. Although it is an entry-level model equipped with monochrome E-paper, it has basic functions such as displaying various notifications in cooperation with a smartphone via Bluetooth, like the original "Pebble".



Built-in activity tracking function and heart rate monitor. Although it remains at an auxiliary level, it can also be used as a training measurement tool.



The amount required to get it on kickstarter is $ 99 at the time of this writing. The retail price after the campaign is $ 129. Shipment is scheduled for September 2016.


"Pebble Time 2" is an upgraded version of "Pebble Time". The size of the color E paper has been increased by 50%, the number of pixels has been increased by 80%, and the display is slightly easier to see.


The length of battery life is alive and well. It can be used for 10 days on a single charge. You can see how long the Apple Watch has a battery life of up to 18 hours, compared to the fact that it needs to be recharged almost every day. "Pebble 2" can be used for 7 days on a single charge.

The amount required to get it on kickstarter is $ 179. The retail price after the campaign is $ 199. Shipment is scheduled for November 2016.


"Pebble Core" was the first to appear this time. This is a clip-on type device that doesn't have a display.


"Pebble Core" is a device that supports the fitness of users. With 3G connectivity, GPS, and 4GB of internal storage, you can access a variety of fitness apps. For example, when jogging in the city, it is a little troublesome to carry both a smartwatch and a smartphone. But with Pebble Core, you can use the fitness app without having to carry your smartphone with you.


Other features that utilize 3G include sending SOS messages to preset contacts at the push of a button.

The Pebble Core can also be seen as a micro computer with Android 5.0 installed. If the user has knowledge, it can be customized and used for various purposes. For example, it can be transformed into a pet tracker.


The amount required to get it on kickstarter is $ 69 at the time of this writing. The retail price after the campaign is $ 99. Shipment is scheduled for January 2017.


So far, Pebble has successfully raised $ 10.26,845 for the first-generation kickstarter campaign and $ 20.33 million for the Pebble Time campaign. This third campaign has already raised $ 5,843,785 at the time of this writing. It is expected to set a new record for the total investment amount on kickstarter.