When the seasons change, we change clothes and bedding. However, there is no time to review the "towels" that come into contact with the skin every day. Even at my parents' house, I use towels that are so fluffy that I want to say, "This is a rag ..." , so I visited the Imabari towel shop to give it as a gift on Respect for the Aged Day the other day.

This time I visited the Imabari towel shop "towelier Odakyu Department Store Shinjuku" which opened at the end of August. Aroma goods are also on sale, centered on the original towel brand of Nishikawa, Tokyo, which is familiar with bedding.

What is Imabari towel?

"Imabari towel" that I often see these days. Maybe many people don't know what kind of towel it is in the first place.

Imabari towels are branded towels made in the northern part of Ehime prefecture, the largest towel producing area in Japan. The feature is that it is soft and has excellent water absorption, and although I have several sheets, it has high durability and the impression that the texture does not deteriorate even after washing hard.

Know your towel taste

By the way, there are various kinds of towels such as thick towels and gauze materials that you can find in hotels. How should I choose? On this day, a "towel compatibility diagnosis meeting" was held by a towel advisor, so I asked for it.


In the towel compatibility diagnosis, create a chart according to your priority from items such as "suck plenty", "softness", and "skin care". You will be introduced to a towel that suits it. For example, people with long hair have good water absorption, and households with a lot of laundry are easy to dry. When you think about it again, there are quite a few differences between people.


For the time being, when I diagnosed it according to my own taste, the series called "Muspuff" was recommended by the author who wanted something with good water absorption. It's plump but firm, and it's so comfortable that you always want to be wrapped up!

Long-lasting if you know! How to care

According to Towel Advisor Mr. Iwaki, when using a towel for the first time, it is best to wash it with plenty of water (no fabric softener required). In that case, put it in the laundry net to prevent the fluff from scattering. Also, when you dry it, shake it lightly and then hang it to make the pile stand and become fluffy.

Recommended for gifts

No matter how many towels you have, the towels are perfect for gifts. Embroidery is also available at the store, so some people use it as a nameplate for baby gifts and receptions.




The next "Towel Compatibility Diagnosis Meeting" will be held on October 12th and 13th. Unfortunately, I didn't show up this time, but why don't you talk to an advisor who is as gentle as a fluffy towel?


towelier Odakyu Department Store Shinjuku Store
Store location: 1-1-3 Nishi-Shinjuku, Shinjuku-ku, Tokyo Odakyu Department Store Shinjuku Store Main Building 8th floor Towel / indoor goods section Business hours: 10: 00-20: 00