Imabari towel specialty store "Taorie"
A little happy every day with your favorite towel

When the seasons change, we change clothes and bedding. However, there is no time to review the "towels" that come into contact with the skin every day. Even at my parents' house, I use towels that are so fluffy that I want to say, "This is a rag ..." , so I visited the Imabari towel shop to give it as a gift on Respect for the Aged Day the other day.

This time I visited the Imabari towel shop "towelier Odakyu Department Store Shinjuku" which opened at the end of August. Aroma goods are also on sale, centered on the original towel brand of Nishikawa, Tokyo, which is familiar with bedding.

Imabari towel specialty store "Taorie"
"Towelier Odakyu Department Store Shinjuku"

Imabari towel specialty store "Taorie"
There are many fashionable designs, and you can choose with a fashion sense.

Imabari towel specialty store "Taorie"
This is "Fuwapuru" focusing on "skin care"

Imabari towel specialty store "Taorie"
Relaxing items

What is Imabari towel?

"Imabari towel" that I often see these days. Maybe many people don't know what kind of towel it is in the first place.

Imabari towels are branded towels made in the northern part of Ehime prefecture, the largest towel producing area in Japan. The feature is that it is soft and has excellent water absorption, and although I have several sheets, it has high durability and the impression that the texture does not deteriorate even after washing hard.

Imabari towel specialty store "Taorie"
Only those that have passed the quality standards set by the Shikoku Towel Industry Association can be named.

Imabari towel specialty store "Taorie"
Imabari towels are unique in that they can produce delicate colors (the image is "Happy Imabari Gauze").

Know your towel taste

By the way, there are various kinds of towels such as thick towels and gauze materials that you can find in hotels. How should I choose? On this day, a "towel compatibility diagnosis meeting" was held by a towel advisor, so I asked for it.

Imabari towel specialty store "Taorie"
Mr. Iwaki, a towel advisor from Nishikawa, Tokyo

In the towel compatibility diagnosis, create a chart according to your priority from items such as "suck plenty", "softness", and "skin care". You will be introduced to a towel that suits it. For example, people with long hair have good water absorption, and households with a lot of laundry are easy to dry. When you think about it again, there are quite a few differences between people.

Imabari towel specialty store "Taorie"
Even seemingly the same white towel has completely different functions!

For the time being, when I diagnosed it according to my own taste, the series called "Muspuff" was recommended by the author who wanted something with good water absorption. It's plump but firm, and it's so comfortable that you always want to be wrapped up!

Imabari towel specialty store "Taorie"
"This is recommended"

Imabari towel specialty store "Taorie"
It seems that the feeling of plumpness increases every time you wash it.

Long-lasting if you know! How to care

According to Towel Advisor Mr. Iwaki, when using a towel for the first time, it is best to wash it with plenty of water (no fabric softener required). In that case, put it in the laundry net to prevent the fluff from scattering. Also, when you dry it, shake it lightly and then hang it to make the pile stand and become fluffy.

Imabari towel specialty store "Taorie"
Shake lightly before drying

Recommended for gifts

Imabari towel specialty store "Taorie"
You can also enter your name at this store

No matter how many towels you have, the towels are perfect for gifts. Embroidery is also available at the store, so some people use it as a nameplate for baby gifts and receptions.

Imabari towel specialty store "Taorie"
I asked for it because it was a big deal

Imabari towel specialty store "Taorie"
Zudadadada ...

Imabari towel specialty store "Taorie"
Even a small gift will give you a special feeling at once!

The next "Towel Compatibility Diagnosis Meeting" will be held on October 12th and 13th. Unfortunately, I didn't show up this time, but why don't you talk to an advisor who is as gentle as a fluffy towel?

Imabari towel specialty store "Taorie"
I'm waiting!

towelier Odakyu Department Store Shinjuku Store
Store location: 1-1-3 Nishi-Shinjuku, Shinjuku-ku, Tokyo Odakyu Department Store Shinjuku Store Main Building 8th floor Towel / indoor goods section Business hours: 10: 00-20: 00
Imabari Towel Shop "towelier Odakyu Department Store Shinjuku"
Address:1-1-3 Nishi-Shinjuku, Shinjuku-ku, Tokyo