TAKARATOMY's dress-up doll "Licca-chan" is appointed as "2017 France Tourism Goodwill Ambassador". The appointment ceremony was held on March 15th at the official residence of the French ambassador.


The French Tourism Goodwill Ambassador was selected from "Celebrities who can widely appeal" France as a travel destination "to the media and the general public." Licca-chan, a Japanese-French half-girl, said, "Originally, she has a very deep relationship with France, and although she is in the fifth grade of elementary school, she has a unique sense and boasts outstanding transmission power based on her official Twitter and Instagram." It seems that the points were evaluated. Along with Licca-chan, Kumamoto Prefecture's PR character "Kumamon" has also been selected.


Licca will help promote tourism in France over the next year (March 2017-March 2018). The situation is said to be spelled out through Rika's own official Twitter and Instagram. 2017 marks the 50th anniversary of her birth, and Rika-chan is expected to have a busy schedule, but she plans to take a good vacation in her dad's hometown of France.