"LOHACO", a mail-order site for individuals operated by ASKUL. From beverages, food, kitchen utensils to daily necessities, you can purchase them reasonably and speedily at home, and the number of users is steadily increasing.

The most distinctive feature is the Rojaco limited edition products developed by each manufacturer for "busy women". It is said that designs and contents from the consumer's point of view are popular, not designs that stand out in stores.


It's such a Rojaco item, but does it really resonate with busy women? Maybe only celebrities are buying ...? I was curious, so I tried to verify the new products announced this year in a round-table discussion format.

Participating members are three of our staff who work and do housework. By the way, although everyone knows the existence of Rojaco, he does not usually use it.



Writer: First of all, while pinching with food ... We have prepared food and drinks limited to Rojaco.





Staff E: This dozen seems to like girls.

Staff M: The taste is delicious.

Writer: This is Koikeya's pride potato that has sold too much and has disappeared from stores.


Staff E: Eh ...!? I don't know what food to eat at all! It seems to contain coffee powder.

Writer: "A little luxury for moms' gatherings and breaks between household chores."

Staff E: It may be a luxury, but it may not be appetizing. It's the type that makes you want to eat after seeing the package ...

Staff M: When it comes to food, delicious potatoes or flashy ones are appetizing.

Author: This may be possible because you know the deliciousness of the contents. I also think that food should be taken care of on the plate, so not much ... What about when customers come to your house?

Staff M: Since older relatives are coming, it may be difficult to understand if it is such a sweet.

Staff E: My sister has a flower arrangement class at home, so she seems to be very careful about the sweets she gives to her students. Rojaco looks good when you want to serve some nice sweets.

Staff M: Maybe you want to take in only drinks or just one item, rather than solidifying everything with Rojaco. I think it's a bit overstated to give the feeling of using Rojaco normally to friends of the same generation.


Writer: All of them are higher than regular products, so it may be wise to give them to someone who understands them. If my husband is a person who doesn't sound like this, I wouldn't put it out (laughs).

Staff E: Drinks like this are good for me. You can enjoy an extraordinary feeling.


Staff M: It 's fun to look at the bubbling when you add hot water, and I like the taste quite a bit.

Do you need "fashionable miso"?

Writer: Then how about such an item? This is a chicken ramen house that contains half-eaten bag of ramen.


Staff M: I want this! You don't have to feel cluttered even if you put it out.

Writer: Next, a bottle of fashionable miso.


Staff M: Is this something to keep, so is it okay?

Staff E: I also want you to emphasize the goodness of food packaging, such as "additive-free." It would be nice if I was alone, but if I have a family, I want to make it known to my family.

Staff M: Other family members bought it because they thought they didn't have miso ...

Writer : I see. The usability of the whole family seems to be a point.

Author: It seems that original packaged products are also very popular in Rojaco. This is a Listerine design bottle.


Staff E: Fashionable. This Listerine may be put out in the washroom.

Author: This is a design for Rojaco of "Wazaari Tape" that can be used for labeling and sealing in the kitchen. You can stick it on the refrigerator as it is.


Staff M: Cute! After all, miscellaneous goods may sound better. I like things that don't give a sense of life and blend in with the scenery.

Writer: There is a sense of security that you know that the contents are familiar products. Personally, it's hard for me to keep my room steadily over Friday, but it's a little relief to see the daily necessities.

The real opinion of housewives is that if you don't feel the value of the regular product, it will not lead to a purchase. However, since I long for a life like Rojaco, everyone agreed that just looking at the site is fun. When you want a little change in your daily life, you may discover something new by looking at Rojaco.

* All the products introduced this time can be purchased at Rojaco.