Seijo Ishii is a popular supermarket that has many stores mainly in the Tokyo metropolitan area. However, because the scale and equipment vary from store to store, there are also differences in the products we handle.

This time, I would like to introduce four products that the author, who always comes in when he sees Seijo Ishii on the go, thinks "I want you to buy this if you see it!" If you have a chance, please give it a try ♪

■ Kikusudo potato chips


"Potato chips" from Saitama / Kikusudo, which are only available at stores. The simple seasoning of salt and vegetable oil and the unique light texture of the "direct fire-cooked continuous chip fryer" are attractive.


It's not that "the potatoes are really delicious", but as the package says, it always has a "fresh feeling like fried" , and it's delicious that you can stretch your hands. About 400 yen per bag.

■ Jiuqu Purin


If you like pudding, you should definitely try "Kojiya" in Mie / Kojiya. The price is 300 yen per piece (excluding tax, the same applies below).

It doesn't feel like Jiuqu, it has a mellow texture and a deep sweetness. A caramel sauce with fragrant tamari soy sauce is hidden at the bottom, and when both are intertwined, it becomes a reward sweet with a Japanese flavor. I think that the taste that sets it apart from ordinary pudding is "Haagen-Dazs in the pudding world" in terms of price.


■ Mackerel smoke


I found "Saba Smoke" (504 yen) from Salmon Delicatessen, which I found because I wanted to reproduce the salad that comes out at a restaurant I often go to.

The smoky aroma that drifts from the moist and soft body is different from salt-grilled fish. Of course, it goes well with flavored vegetables as it is, so serve it with lettuce, celery, cucumber, parsley, etc. and serve it as a salad.


■ Seijo Ishii's frozen pizza


Seijo Ishii handles fresh foods and prepared foods, but there are actually few stores that have freezing cases.

Among the freezing cases where local ice cream is lined up, Seijo Ishii's original frozen pizza is recommended. You can cook in the microwave or toaster oven and eat hot at home. Imported cheeses such as "Italian 24-month-aged Parmigiano Reggiano", which is the specialty of the restaurant, are used abundantly, and the thick and thick dough is also delicious. It needs to be thawed, so please use it for lunch on holidays.




Seijo Ishii has various personalities depending on the store, such as freshly baked pizza and bread being offered at some stores and a wine bar. If you go to a store that you don't usually go to, you may discover something new.