Pure white Senka's "Suppin-colored beauty liquid fondue"

Shiseido's reasonably-priced and highly functional skin care brand "Pure White Senka" will release a foundation for medicated whitening care, "Suppin Colored Beauty Liquid Fondue (quasi-drug)" in late September. The price is open.

The third product of "Medicated Care Hybrid Funde" that proposes a new beauty habit based on the catch phrase "With a foundation time of 3,500 hours a year, even the bare skin is beautiful." It is a foundation that fulfills "makeup whitening care while foundation during the day".

A beauty essence base containing m-tranexamic acid, an active ingredient for whitening and preventing rough skin, rice germ oil, a naturally occurring beauty ingredient, honey, sericin, hydrolyzed silk, glycerin (moisturizer), and W hyaluronic acid. It stretches smoothly even on dry skin and simultaneously cares for the four major skin problems (dryness, conspicuous pores due to lack of moisture, rough skin, and stains).

"Colored skin veil prescription" with no makeup finish that makes skin problems such as spots and freckles inconspicuous. It suppresses shine and stickiness and keeps a beautiful finish for a long time. SPF30 / PA +++.

The colors are "light beige" and "natural beige".