Loft, a household goods store, announced items that were popular and talked about in the store from January to November 2019. "Sustainable," "personal," and "portable" are cited as trendy keywords.

"Sustainable" is listed as a hit product with the keyword "Pokettle Bottle" (DESIGN WORKS ANCIENT), a 120 ml mini size bottle, "Spat Compact Bag L" (Mana), an eco bag that can be attached to a cash register, and vegetables. "Vegishaki-chan" (Cogit) that sticks into the core of the product and makes the leafy vegetables last longer. "Pokettle" is now available in a palm-sized soup bottle with a capacity that is easy to eat.




The "Double Fan Hands-Free Fan" (Spice) was a hit as a "personal" product that made people feel comfortable. This summer, the compact electric fan "Handy Fan" is popular. Among them, the product, which is used hands-free around the neck, attracted a lot of attention.


"Popular items that became a hot topic and sold out at the time of release" were the knock-type marker "Clickart" (Zebra) that does not dry even without a lid, and the water-based felt-tip pen "Emot" (Mitsubishi) that allows you to continue writing thinly. Pencil) etc. The name of the kitchen utensil "Toast Steamer" (Mana), which makes bread "crispy" when it is soaked in water and baked together, was also mentioned.




Other hit keywords include "men's cosmetics," "card and board games," and "Heisei / Reiwa goods." New sustainable and portable products continue to show signs of hit. What kind of world will 2020 be, and what genres and items will be popular? I would like to look forward to reviewing the hit products of 2019.