From the cosmetics brand "Paradu" being developed at Seven-Eleven, a limited edition color of the lip beauty essence "Paradu Sakuravale Lip" is now available. "PK03 Happy Overlapping Dark Cherry Blossoms" is on sale for a limited time (excluding some stores). The price is 700 yen (excluding tax).

◆ Sakura Veil Lip

A beauty essence that leads to slightly cherry-colored lips as if they were just born. Contains moisturizing ingredients such as cherry (Yoshino cherry) extract, maxi lip, squalane, and ceramide a. Moisturizes, prevents roughness and dryness, and keeps lips plump and fresh.

◆ Limited color

"PK03 Happiness Overlapping Dark Cherry Blossom" is a slightly reddish deep pink than the standard product. Cherry blossom petals are dancing in the package with beautiful silver and pink gradation. A rare version with a cherry blossom mark on the bottom of the lip is also available at a rate of 1 in several.


A comfortable texture that stretches smoothly on the lips. Exquisite coloring that is lighter than lipstick but darker than lip balm. It colors like cherry blossom petals on your lips. The faintly shimmering glitter creates a gorgeous look.


Thanks to the beauty essence ingredients, it doesn't dry even after half a day. Even if your lips have a natural complexion and luster, they look beautiful, so they are perfect for short-time makeup when you are busy. The diagonal cut makes it easy to apply and can be used without a mirror.


All of the limited edition colors are said to have been prayed to be a talisman to fulfill your wishes at the "Chiba Yakuseki Fudoson Yamauchi Matchmaking Shrine (Aizen Shrine)", which is popular for the benefit of Enmusubi, a famous place for cherry blossoms. You'll always want to carry it in your pouch or bag!