"Loft Cosmetics Festival 2020SS" is being held at lofts and loft net stores nationwide until April 30th. The theme is "SUNNY GREEN SHOWER," which is an image of the refreshing sunlight that you can feel through the leaves of plants.


The trend for spring / summer 2020 is to make overall light makeup such as delicately shining eye color, glossy lip, and natural base makeup. There are 327 types of notable items, including loft pre-sale items and loft limited items. * Items handled vary depending on the store.

A part of the lineup is as follows. ★… Loft limited items / limited colors, ☆… Loft pre-sale items. The price includes tax.

★ Excel Illumination Shadow IC09 1,100 yen


★ Fujiko Shake Shadow Tokimeki Glitter 1,408 yen


★ Etuse Lip Edition (Gloss) Loft Limited Color 09 Terracotta Orange 1,320 yen


☆ L'Oreal Paris Shine on Parisian Afternoon Tea Collection 2,200 yen (released in early April)


★ Time Secret Mineral Presto Powder Puff & Brush Set 2,200 yen (released in early April)
Fine particle powder adheres tightly. Mineral powder that does not crumble easily but can be easily removed with soap.


☆ Bokash Double Keep Base / Blur Pact 1,540 yen / 1,980 yen A new base make-up brand that creates natural beautiful skin with the idea of "blurring" instead of hiding skin problems.


☆ Too Cool For School Art Class By Rodin Finish Setting Pact 2,090 yen Makeup keep powder with 0% oil microparticles that prevents makeup from collapsing due to sebum with a single application.


☆ Moremo Water Treatment Miracle 10 200ml (6.76us fl oz) 2,508 yen A water treatment that leads to smooth hair just by applying it to the hair after shampooing and leaving it for about 10 seconds to wash it off.


☆ About Me Collagen Face Mask / Neck Mask / Eye Mask 935 yen / 660 yen A gel-like mask containing 81% collagen extract that absorbs collagen entirely into the stratum corneum using Korean patent penetration technology.