Etude House will release the 2020 S / S collection "Heart Blossom Collection" on March 13th. Limited quantity.

・ Heart Play Color Eyes
A 6-color eyeshadow palette that freely expresses various feelings of spring. You can choose the color that suits your spring from four types of eyeshadow palettes, from adorable eyes like cherry blossoms in full bloom to deep, mature eyes. Enjoy the exciting gradation by combining different textures of matte, shimmer and lame. The price is 2,100 yen (excluding tax, the same applies below).


・ Heart Better Lip Talk / Heart Better Lip Talk Velvet
A spring-colored lipstick like cherry blossoms. "Heart Better Lip Talk" is a glossy veil that wraps around your lips to prevent dryness and dryness and keep your lips moisturized. "Heart Better Lip Talk Velvet" is a semi-matte lip with velvet powder that covers vertical wrinkles beautifully. The price is 1,300 yen each.


・ Heart Rush Palm Volume Fix Mascara
A mascara that keeps the upward curl by firmly entwining the volume wax with the hair. With a waterproof formula that does not easily come off even when rubbed or wet, it produces beautiful eyelashes until the evening. "Black" for impressive eyelashes and "Blossom Brown" with a sense of omission. The price is 1,650 yen.


・ Heart Blossom Cheek
A cheek that gives a warm complexion like the cheerfulness of spring. Fine pearls shine, creating a gorgeous and transparent cheek. A cute design with a cherry blossom motif. The price is 900 yen.


・ Heart Double Cut Fresh UV Gel
With the UV cut effect of SPF50 + / PA +++, UV A wave and UV B wave are cut at the same time. The gel texture stretches smoothly and feels light and non-greasy like bare skin. Contains plant-derived moisturizing ingredients to protect the skin from external damage and keep the skin healthy. The price is 1,300 yen.


・ Heart Satin Finish Base Pink
A base that covers uneven skin tone, unevenness, and pores to create a smooth satin skin. The pink tone color control effect suppresses dullness and yellowness of the skin and gives the skin a natural complexion. The UV protection effect of SPF33 / PA ++ protects the skin from spring UV rays that cause stains and freckles. The price is 2,000 yen.


・ Heart Melenge Puff
A foundation puff with a cherry blossom motif that spreads liquid foundation and BB cream evenly. With a puff that is soft and elastic like meringue, it adheres firmly to the skin and can firmly cover small parts such as around the nose and around the eyes. The price is 650 yen for 10 pieces.