GU x Pokemon

Introducing a special collection in which GU and Pokemon have teamed up for the first time. It will go on sale on April 24th at the online store and April 29th at the GU store.

The concept of the special collection is "I CHOOSE YOU". It is inspired by "Kimi ni Kimete!", Which is known as the famous line of the main character "Satoshi" in the TV anime.

All 39 types of Pokemon have appeared in all 51 types of women's, men's, and kids' items. The clothing is designed with the theme of "HIDE AND SEEK" which means "Kakurenbo" in Japanese. The world view that Pokemon is hiding in a familiar environment is expressed, such as Pokemon peeking from the pocket and casually designed at the hem. The point is that it is easy to incorporate into everyday fashion.

GU x Pokemon men's products
Men's products

GU x Pokemon women's products
Women's products

In addition, we are particular about selecting characters for each product category, and the main men are Pokemon who have adventures with the main character "Satoshi". The women's design is based on the cute "Eevee", and the kids' design is based on the phantom Pokemon "Mew".

GU x Pokemon kids products
Kids products

The theme of the loungewear is "sleepwear", and we designed "Snorlax", a sleeping Pokemon, "Purin", which is good at sleeping trainers and Pokemon around, and "Pikachu", which is sleeping. Pay attention to Pokemon that show various facial expressions.

GU x Pokemon loungewear

(C) 2020 Pokémon. (C) 1995 --2020 Nintendo / Creatures
Inc./GAME FREAK inc.
TM, (R), and character names are trademarks of Nintendo.