Loft Best Cosmetics 2020SS items selected from Loft's best-selling items and buyers' recommendations from Spring / Summer 2020 cosmetics are on sale from June 6th to July 19th at Loft Net Store and Lofts nationwide. ..

This time, 10 categories are set, and all 100 items are lined up. In addition to the standard "makeup", "body care" and "natural cosmetics", the popular "men's cosmetics", "Korean cosmetics" and "sustainable cosmetics" are also picked up.

Best cosmetics TOP5

・ 1st place La Roche Posay UV Idea XL Protection Tone Up
In addition to adopting a unique UV filter, a tone-up UV base with a hypoallergenic design that protects the skin from external factors such as fine particles in the atmosphere. The price is 3,740 yen (tax included, same below).


・ 2nd place N organic Moisture & Balancing Serum
A beauty essence that serves as a beauty essence, milky lotion, and cream. Elegant and sweet scent of sweet citrus. The price is 6,380 yen.


・ 3rd place N organic Moisture & Balancing Lotion
A lotion with a thick texture that is rare in natural products. Contains several types of organic ingredients. The price is 4,180 yen.


・ 4th place The Product Hair Wax
A whole-body balm made from only five organic, naturally derived ingredients. The price is 2,178 yen.


・ 5th place Pore Nashiko Rice mask
A thick sheet mask with plenty of beauty essence that contains 100% domestic rice-derived ingredient rice serum. The price is 715 yen.

Next Cosmetics TOP5

・ 1st place Rica Frosch Juicy Rib Tint 01 Orangette
A cosmetics brand that debuted in February 2020 by Yuka Furukawa, who boasts 5 million SNS followers. The popular orangette is an exquisite color that even adults can enjoy. The price is 1,848 yen.


・ 2nd place Laka Just Eye Palette 01. Fresh
Gender-neutral cosmetics from South Korea. A matte beige color and a glittery palette with glitter. The price is 2,860 yen.


・ 3rd place Rice Force Deep Moisture Lotion 120ml (4.06us fl oz)
Contains a high concentration of "Rice Power No. 11 Extract", which has been shown to improve the moisture retention function of the skin. The price is 8,800 yen.


・ 4th place I'm Pinch Essence 30ml (1.01us fl oz)
A beauty essence containing "collagen fermenting activity extract" made by fermenting soybeans and rice bran with natto bacteria. The price is 6,490 yen.


・ 5th place Salon Lady Cleansing Clay Shampoo 40ml (1.35us fl oz)
A mineral-rich natural clay shampoo that can be easily used for salon care at home. About 4 times. The price is 438 yen. * Scheduled to be released in early July

Featured Korean cosmetics

・ Espoa Real Eye Palette #Peach-like
A palette with various textures and different tones such as matte, satin pearl, and glitter. It can be used not only for the eyes but also for cheeks and shading. The price is 3,740 yen. * Only available at some stores


・ Silly Ever Lasting Mascara Jerry Brown
Produced by influencer taeri. Long fiber mascara with jelly textures of different lengths. The price is 1,870 yen.


・ Rom and Juicy Lasting Tint # 13 Eated Tori
A tint lip that adheres to the unevenness of the lips and increases the volume. Deep acorn syrup color. The price is 1,320 yen.


・ CNP Propolis Ampoule Mist 100ml (3.38us fl oz)
Doctor's cosmetics that are popular in Korea. Ultrafine mist containing propolis ingredients is ideal for dry skin care and makeup retouching. The price is 1,650 yen.


・ Moremo Water Treatment Miracle 10 200ml (6.76us fl oz)
Water treatment with 50% moisturizing ingredients. Simply apply it to the hair after shampoo, leave it for 10 seconds, and let it flow, and the stiff hair will change to a smooth finish for a glossy finish. The price is 2,508 yen.

Sustainable cosmetics

・ Kneipp Bio Oil 100ml (3.38us fl oz)
An earth-friendly oil made from 100% naturally derived materials that has acquired the highest rank among organic international certifications. The price is 1,980 yen.


・ Linren Remedial Dry Shampoo Mentha & Rosemary
All domestic plant-derived ingredients are used to contribute to Japan's agricultural support and regional revitalization. The price is 1,430 yen.


・ Faith in Nature Shampoo Lavender & Geranium
A 99% natural shampoo from the United Kingdom. The price is 1,430 yen.