From 100% plant-born "naive" body soap to "Sumikko Gurashi" collaboration design products "Naive Body Soap (with peach leaf extract) Sumikko Gurashi" and "Nave Foam Body Soap Sumi" "Sumikko Gurashi" will be released on July 10th in a limited quantity. The price is open.

"Sumikko Gurashi" won the Grand Prix at the Japan Character Awards 2019, and the number of spectators in the movie "Sumikko Gurashi Tobidasu Picture Book and Secrets" released in November 2019 exceeded 1.2 million. A healing character that is very popular with moms and children. This time, a collaboration between the characters of "Sumikko Gurashi" who can make parents and children smile with a smile and "Naive" body soap that cleans the skin of the whole family has been realized.


Taking advantage of the shape of the "naive" pump, the character's characteristics and cuteness of "Sumikko Gurashi" are fully expressed. It is finished in a design that makes you want to pick it up at the store.


The body soap is a reversible design of a polar bear, and the body soap that comes out with bubbles is a reversible design of a shy "cat" and a "lizard" that hides its true identity. For refilling, the characters are expressed in gentle colors, such as the characters gathering in the corner and relaxing in the bath.


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