Shimamura x Takarajimasha's original brand of sportswear is now available! Produced by "Linnell" and "InRed" magazine

A new line "wellness" has been launched from the original brand "SEASON REASON by Lin. & Red," a joint venture between Shimamura and Takarajimasya.

L'Occitane appoints MINGYU of SEVENTEEN as Asia Ambassador! Unreleased footage of the press event is now available on official Youtube [October 2023].

SEVENTEEN's MINGYU becomes L'Occitane's first Asian ambassador and releases a press event video. His relaxed appearance and empathy for L'Occitane are highlights.

A fascinating collaboration between Tabio and Peko-chan! Specially designed socks will be available at participating stores nationwide and online starting March 15.

Socks made in collaboration with Peko-chan, the mascot character of Fujiya, will be available at Tabio from March 15. Peko-chan embroidered socks, MILKY American rib logo socks, and MILKY back logo socks.

Introducing stylish hair accessories available at 3COINS. Just add them to your regular hairstyle to make it prettier!

3COINS offers a wide variety of hair accessories ranging from simple to gorgeous designs. Another feature is the large number of products that can be purchased for 330 yen. In this article, we will introduce hair accessories that can upgrade your usual hairstyle or a lazy style for only 330 yen.

Shimamura Moomin collaboration and products produced by stylist Kana Sato, etc! SEASON REASON by Lin.&Red" 3rd Anniversary Campaign

A campaign will be held at Fashion Center Shimamura to celebrate the 3rd anniversary of the establishment of "SEASON REASON by Lin.&Red". Moomin collaboration products will be available, and there will also be a giveaway to win tickets to the "Memories of Moominpappa" movie.

Nitori Net Limited "Boku, Shimaenaga. Collaboration goods are now available! Storage boxes, cushions, tote bags, hoodies with faces, etc.

Nitori Net has been selling original collaborative goods with the popular X (formerly Twitter) account "Boku, Shimaenaga. has been on sale since late September.

Plant-derived fabric softener "Lasana Aroma Softener White Tea Fragrance" contains treatment-inspired moisturizing ingredients! Leaves clothes fluffy and smooth!

From the seaweed cosmetics brand Lasana comes Lasana Aroma Softener White Tea Fragrance, a plant-derived softener that is gentle to both skin and the environment.

The third GU×Chiikawa collaboration! Concept of "If Mr. Pochette's Armor created a fashion brand" Image of fictional brand "YOROISAN'S

GU will sell items in collaboration with Chiikawa. The items will be inspired by a fictional brand called "YOROISAN'S" that incorporates embroidery designs with a handmade feel.

gelato pique Sleep Mickey & Minnie Collection Cute bedding and loungewear! Cooling material for summer!

Mickey & Minnie Collection from gelato pique Sleep is now available. The lineup includes pillow cases, contact-cooling pads, and room shoes.

Gerard Pique x Alphonse Mucha collaboration! Elegant lily-patterned loungewear, pouches, etc.

A collaboration with Alphonse Mucha is now available from the loungewear brand "gelato pique. Elegant one-piece dresses, shorts, pouches, and hand towels will be available.

KATE "Kate Tights" Shading & Compression Effect for Sharp Legs! Three colors: nuanced black, mauve gray, and night navy

KATE will release a limited quantity of "Kate Tights" that create a shaded effect to make even the tips of the legs look sharper. Available in three colors: nuanced black, mauve gray, and night navy.

Shimamura "Warm Women's and Men's Pajamas" Moist, Clean, and Comfortable

Fashion Center Shimamura's private brand "CLOSSHI PREMIUM" will sell "Warm Women's and Men's Pajamas" in three types: Moist (moisturizing), Clean (clean), and Comfort (comfortable). Three types are available: Moist (moisturizing), Clean (clean), and Comfort (comfortable).

Donguri Closet "Room Dress Collection" Witch's Delivery Service/Howl's Moving Castle design!

Donguri Closet offers a new "Roomdress Collection" featuring designs from The Witch's Delivery Service and Howl's Moving Castle.

Flower Miffy Fan" cool design of hydrangea and fireworks hydrangea! Also available in yukata (summer kimonos) and hand towels dyed in the same pattern.

Flower Miffy fans" are now on sale at "Flower Miffy," a florist shop featuring the popular Dutch picture book Miffy, and its online store. Flower Miffy yukata "Hydrangea", "Flower Miffy Soba Choko", and "Flower Miffy Hon-Dyed Hand towel" with the same design are also available.

Famima "Convenience Wear" "Line Socks," "Imabari Towel Handkerchief," "Imabari Face Towel," "Rain Poncho

FamilyMart is now selling a series of new products from the original "Convenience Wear" brand. Popular items "Line Socks," "Imabari Towel Handkerchief," "Imabari Face Towel" in new colors, and a new product "Rain Poncho" are now available.