Mosquito coils, a gift item created in collaboration with the fashion brand "Mina Perhonen" and "Kintori no Uzumaki", a summer tradition, will be on sale at Isetan Shinjuku Store (Shinjuku, Tokyo) from July 30 at the limited time event "Mirai no Natsu Gifts". The price is 2,160 yen (tax included).


Mirai no Natsu Gifts is a limited-time event to review and propose the "gift-giving" culture rooted in Japan, such as Obon and year-end greetings, for the future. The "mosquito coils" created by Minna Perhonen designer Akira Minagawa feature a crimson hen in a monotone package and the word "minaperhonen" around a pyrethrum, transforming the familiar "goldfinch whirlpool" into a stylish gift.

In addition to this, the event will also feature gift items from various perspectives, such as "space," "experience," and "Nippon. The event will be held until August 5.