Roth's motto is, "Even if a product seems to have no room for improvement, we will find a way to make it into a product with high added value." Roth cites a Dyson vacuum cleaner as an example of such an industrial design. The vacuum cleaner was also a completed product, and it was thought that there was no room for designers to play an active role. However, Dyson succeeded in transforming the vacuum cleaner into a high-value-added product from the perspective of "seeing the inhaled dust."
The concept of "Sorapot" is also a bit like a Dyson vacuum cleaner. The point of this product is that the teapot is placed horizontally instead of vertically. As a result, the teapot has become a tool for enjoying the movement of tea leaves, rather than just a tool for making tea. The tea leaves do not concentrate in a small area, but spread horizontally to fill the pot, so you can enjoy the sinking of the tea leaves and the jumping of the tea leaves more relaxedly.
"Sorapot" is accepting reservations on Roth's website. The shipment is scheduled to start in October 2014. The price is $ 285. This $ 285 includes a fee for "enjoying the movement of tea leaves." It seems that delivery to Japan is also accepted, but the shipping fee etc. are undecided.