
Roth's motto is to "find a way to take a product that seems to have no room for improvement and turn it into something with high added value. Vacuum cleaners were considered to be a finished product, and there was no room for designers. However, Dyson succeeded in transforming the vacuum cleaner into a high-value-added product by making it possible to see the dust it sucks up.
The Sorapot concept is a bit like the Dyson vacuum cleaner. The key to this product is that the teapot is placed horizontally instead of vertically. This makes the teapot a tool for enjoying the movement of tea leaves, rather than simply a tool for making tea. The tea leaves are not concentrated in a small area, but spread horizontally across the entire pot, allowing you to enjoy the sinking of the tea leaves and the jumping of the tea leaves in a more relaxed manner.



Sorapot is available for pre-order on Roth's website. Shipments are scheduled to begin in October 2014. The price is $285. The $285 price includes a fee for "enjoying the movement of the tea leaves. They will also accept delivery to Japan, but shipping and other costs have not yet been determined.











