Amazon.co.jp has launched a store specializing in private brand (PB) products. The store offers "Amazon Basics," DIY (do-it-yourself) supplies, groceries, and more.

Store featuring PB from 16 companies opens
Store featuring PB from 16 companies opens

The store features PB products from 16 companies, including large home centers and supermarkets. Amazon Basics, the first of these, is, as the name suggests, a brand handled by Amazon.com and Amazon.com in the US, among others. When you buy a product, it comes with a one-year warranty.

Further into the site, "CAINZ" is immediately noticeable as a DIY product. This home improvement center is located in the northern Kanto region, as well as in the suburbs of eastern Japan, the Tokai region, and the Kinki region. On the other hand, there are also products from Tokyu Hands, a home improvement center that focuses on large cities.

Seijo Ishii, a food supermarket with stores mainly in the Kanto region but also in the Chubu and Kinki regions, and Matsumotokiyoshi, the largest drugstore (drugstore) in Japan, also line the shelves.

In addition to DIY supplies and groceries, the store also lists daily necessities, gardening supplies, stationery, car and motorcycle parts, sports equipment, pet supplies, and more. Amazon.co.jp hopes that this will be an opportunity for customers to discover not only the PBs they use regularly, but also those they have never had a chance to know before.