Kao's make-up brand "Orb" will release "Orb Timeless Color Lip" on November 7th. The price is 3,200 yen (excluding tax). Available at drug stores, general merchandise stores (GMS), and some online shops.

The highest function required for lipsticks is "good color development", followed by "good color retention" (Kao research, 2019, 18-59 years old female). "Good color development" that can be seen through the screen of a personal computer or smartphone and "good color retention" that keeps the color even when wearing a mask are important factors.

The "Orb Timeless Color Lip" that will be released this time is a lip that does not easily fade even if you wear a mask, and the color continues to develop the moment you put it on. A timeless color formula that has good color retention and does not change color is adopted, and the color applied by Orb's original film technology remains as it is. Contains color fix oil and moisturizing ingredients (chamomile flower extract, squalane) that enhances adhesion to the lips and prevents discoloration. Fragrance-free.


A color variation that develops vivid colors with a single application and instantly brightens the complexion. Available in 6 colors: 01 Brown Red, 02 Classical Red, 03 Spice Rose, 04 Smoky Pink, 05 Fresh Nectar, and 06 Honey-Orange (limited quantity).