The interior brand "Rubanchou", which is a collaboration between scroll and fashion model Hinano Yoshikawa, has released a new spring product with the image of "Lohas Hawaiian life". In addition to the company's shopping site "Life miscellaneous goods", it can be purchased from the catalog "Life miscellaneous goods 2015 Spring / Summer issue" released on December 26th.


Mr. Yoshikawa says he enjoys a LOHAS Hawaiian life in his private life. This spring, a room full of relaxing mood is proposed with such a longing lifestyle as the main image.

The lineup includes "adult casual" items that are particular about ribbon motifs and textures, such as curtains studded with ribbon patterns and Indian-made rugs that resemble sandy beaches. In addition, miscellaneous goods such as logo cushions and garland that will accent the room will also appear.


The brand name "Rubanchou" is a combination of "Ruban", which stands for ribbon in French, and "chou", which stands for chouchou, which stands for "cute / favorite". The items to be developed are finished with feminine details that reflect Mr. Yoshikawa's desire to "always be surrounded by cute ribbons and spend happiness."