Fujiya's long-selling soft candy "Milky Fragrance" and "Strawberry Milky Fragrance" will be released in limited quantities on August 17 from the lip balm brand "DELICIOUS LIP CREAM" that realistically reproduces the real scent. Will be done. The price is 500 yen each (excluding tax). Available at drug stores, mass retailers, and variety shops.

◆ Delicious lip balm

A lip balm brand featuring a scent like real sweets and refreshing sweets and an eye-catching package. All products continue to focus on cute and pop designs, realistic scents, and textures that protect the lips from drying out. It has become a hot topic every time we develop new products every season, and since the brand was born in 2015, we have sold 17 types and a cumulative total of more than 380,000 units shipped.

◆ Milky scent

There are two types of lineup: "milky scent" that spreads the gentle milk flavor and "strawberry milky scent" that is sweet and rich. With a milky-smooth texture, it keeps you fresh for a long time.


A generous amount of various oils such as olive oil, beeswax, shea butter, jojoba seed oil, macadamia nut oil, and horse oil are blended in consideration of the lips that are always easy to dry. Moisturizes the lips.

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