A limited number of "Milky Collection" will be released from Etude House on January 1, 2021. With the theme of "cow", which is the zodiac of 2021, milky pastel-colored items are lined up.

◆ Play Color Eyes

An eyeshadow palette with 9 colors that adds depth to each layer and enhances transparency. You can enjoy three-dimensional eyes by combining different textures of moist and high-quality matte, transparently glossy shimmer, and delicately shining glitter. The price is 2,500 yen (excluding tax, the same applies below).


・ Strawberry milk
Pastel pink like strawberry milk. The result is a sweet and sour and cute impression.


・ Banana milk
Pastel brown like banana milk. The result is a fresh and innocent impression.


・ Blueberry milk
Pastel purple like blueberry milk. The result is a pretty and feminine impression.

◆ Milk teak

Milky cheek that gives a cute finish with a smooth texture. The soft pastel tone brightens the entire face and gives a light impression. The colors are "strawberry milk", "banana milk" and "blueberry milk". The price is 900 yen.

◆ Milk tone up base

A makeup base that covers redness and uneven color of the skin with a slightly pink color. Gives a bright and transparent feeling. The moisturizing ingredients jojoba seed oil and squalane keep the skin moisturized. With the UV cut effect of SPF30 / PA +++, it cuts the daily UV rays that you care about. The price is 1,500 yen.