A new brand "18 Days" (Juhachichi), which deals exclusively with domestically produced essential oils, began offering its products in December. Products can be purchased through the company's online store.


According to the brand, more than 90% of essential oils currently sold in Japan are from foreign countries. On the other hand, Japan also has its own unique and wonderful fragrances, and the brand was launched with the hope of spreading such fragrances.


The initial lineup includes 14 types of fragrances, ranging from forest scents such as hinoki (Japanese cypress) and hiba (cypress leaf) to yuzu (citron) and ginger (ginger), which are familiar to Japanese people. In the future, the company aims to increase the number of fragrances to several dozen and export them overseas.

Shuhei Tominaga is the brand director who is in charge of package design. A special wooden diffuser developed by Mr. Tominaga is also available.