NS FURUFA Japan will release a new fabric softener product, "FURUFA Fabric Softener with Superior Water Absorption Power," in early March.

Prevents "loss of water absorbency" due to use of fabric softener!
Prevents "loss of water absorbency" due to use of fabric softener!

This product is a fabric softener developed by focusing on the fact that "water absorbency of clothes decreases" when fabric softener is used. The main ingredient is a "hybrid cationic" surfactant with a high affinity for water, which makes the water absorbency "almost the same" as when fabric softener is not used, without affecting the softness, antibacterial properties, and pleasant fragrance of the clothes.

Comparison of water absorbency with the company's conventional product
Comparison of water absorbency with the company's conventional product

Compared to towels before washing (left column), towels after using the product (right column) are fluffier.
Compared to towels before washing (left column), towels after using the product (right column) are fluffier.

There are two fragrance lineups: "Rich White Floral" and "Fresh Citrus Fruity. The product is available in a 570ml (19.27us fl oz) bottle and a 500ml (16.91us fl oz) refill at an open price.