Lion's toothbrush brand "Bitoin Lion" collaborated with the toy capsule "Koppu no Fuchiko" series to commemorate the 35th anniversary of its release. "Thank you for the 35th anniversary of Biteen Lion! Fuchiko Limited Goods Present Campaign" will be held until April 30th.


The Fuchiko series of glasses is a figure that you can enjoy by putting an OL-style woman "Fuchiko" on the "edge" of the glass. In this campaign, a specially-designed Fuchiko wearing a dental hygienist-style costume with a bitein in one hand will be presented by lottery.

There are two types of campaign content: "Answer the quiz and apply" and "Buy and apply" to purchase and apply for the target product. In the application course by answering the quiz, only 3 "rare items" "pure gold edge" (made of 24 gold) will be presented to 3 people by lottery.


On the other hand, in the purchase application course, one of the three limited-edition figures "One-handed Hikaka Lean Fuchiko", "Za Lean Fuchiko", and "Dangling Lean Fuchiko" will be presented to 3,000 people by lottery. The target products are "Biteen Lion Regular / Compact / Ultra Compact" and "Biteen Lion Clear Color". You can apply with the receipt for one purchase.


For both courses, applications will be accepted by special postcard or mail postcard until April 30th. Please refer to the Lion campaign site for details on how to apply.