Lion's toothbrush brand "BITOINE LION" collaborates with the toy capsule series "Kup no Fukuchiko" to celebrate its 35th anniversary. The "Bitoine Lion 35th Anniversary Thank You! Limited Edition Toy Capsule Goods Present Campaign" will be held until April 30.


The "Fukuchiko" series is a series of figurines of a female office worker, "Fukuchiko," which can be placed on the "edge" of a cup to enjoy. In this campaign, a special version of Fuchiko wearing a dental hygienist outfit with a vitoine in her hand will be given away in a drawing.

The campaign consists of two courses: the "Answer the Quiz and Enter Course" and the "Buy and Enter Course. In the quiz and entry course, three winners will be selected by drawing to receive one of only three "pure gold Fuchiko" (made of 24-karat gold), a "rare item" that is unique in the world.


In the "Buy and Enter" course, 3,000 people will be selected by drawing to win one of three limited edition figures: "One-Handed Lean Fuchiko," "Seated Lean Fuchiko," or "Hanging Lean Fuchiko. Eligible products are "Vitoin Lion Regular/Compact/Super Compact" and "Vitoin Lion Clear Color," and a receipt for the purchase of one bottle is required to enter the drawing.


Entries for both courses will be accepted until April 30 via dedicated postcards or postcards by mail. For details on how to apply, please refer to Lion's campaign website.