From the general discount shop "Don Quijote", a new store "Platinum Don Quijote Shirokanedai Store" (Minato-ku, Tokyo) will open at 10 o'clock on May 29, with a prime location in the city center area as a commercial area.


The store opens in Shirokanedai, which is famous as one of the most luxurious residential areas in Tokyo, as an experimental store with the theme of "a mix of surprise, obscureness, and luxury." The products they handle are narrowed down to categories such as foods that are indispensable to daily life, household goods, and daily consumables, and they have items that aim to enhance the bargain and quality unique to Don Quijote.

Among them, the food corner handles meat and fruits and vegetables directly managed by Don Quixote, and the Matsusaka meat specialty store "Asahiya" in Mie Prefecture has entered as the "first tenant shop in Japan". In-store prepared foods and lunch boxes will be introduced, and low-carbohydrate bran bread will also be on sale.

The store is worthy of the name "Platinum" and has a calm atmosphere based on white and gold. The uniform has been redesigned, but the highly convenient Don Quijote element, which is open 24 hours a day, remains.

The store is located at 3-15-5 Shirokanedai, Minato-ku, Tokyo. Open 24 hours.