The women's brand "Miss BIC" developed by "BIC" has landed for the first time in Japan. The flint-type lighter "Miss BIC Lighter Rose Series" with a rose motif will be on sale at Seven-Eleven stores nationwide from the end of June (excluding some stores).

Introducing a cute BIC writer for women!
Introducing a cute BIC writer for women!

Miss BIC is a new brand for women launched in Europe in 2012. Including stationery, we propose items such as lighters and shavers as "adult cute" fashion accessories.

Miss BIC writer that you can choose with a fashion sense (Source: BIC official website)
Miss BIC writer that you can choose with a fashion sense (Source: BIC official website)

There are eight types of lighters to be released in Japan this time, with roses designed on the body. It is also embossed and has a child resistance mechanism (CR).

I want to keep it in the pouch
I want to keep it in the pouch

The reference price is 150 yen (excluding tax). The number of stores will be expanded gradually.