When you get stuck at work, during lunch break, or when you are traveling, you can enjoy your own pleasant scent ... Sony has developed such aroma goods.


"AROMASTIC" is a cartridge-type stick-type aroma diffuser. The cartridge is pre-set with 5 types of essential oils supervised by the British organic cosmetics brand "Neal's Yard Remedies" and can be easily switched with one hand.


Once you have selected your favorite scent, press the button on the side to gently scent it, and release the button to turn it off. It is a personal type that only you can feel the scent, and you can use it in the office or on the moving train without worrying about the surroundings.


Why is Sony aroma? Many people may think that this product is a product born from the company's new business creation program. With a unique cartridge that applies Sony's optical disc technology, it seems that each fresh scent lasts for a long time while retaining multiple scents.


AROMASTIC is currently crowdfunding on the platform "First Flight" operated by the company for commercialization. The investment plan that you can get the product when you reach the target amount is 8,980 yen (tax included) for the main body and aroma pack set. It will be shipped after June 2016.

You can experience the product at Neal's Yard Remedies Omotesando Main Store (Jingumae, Tokyo) until January 20, 2016. It will be exhibited at the event space of Shibuya Hikarie ShinQs (Shibuya, Tokyo) on November 28th and 29th.