"LOHACO", a mail-order site for individuals operated by ASKUL. Currently, we have more than 200,000 items, mainly daily necessities and food, and 60% of users are women in their 30s and 40s.

The most popular are LOHACO original products designed by the designers of each manufacturer. One of them, the LOHACO original design of the clothing deodorant "Risesh," is said to have recorded sales 12 times higher than regular products.

Announce new products at once

From today (October 28th), LOHACO will hold "LOHACO Exhibition 2016 that fits into your life" in Tokyo Midtown. New products developed by 36 major domestic manufacturers with the concept of "fitting into daily life" will be exhibited at once. It seems that some of them will be released in the future, so I took a quick look!

"I want to show" daily necessities

Daily necessities that have been emphasized on how they stand out in stores. At home, it gives a sense of life, so I think many people hide it and store it or refill it.

Ingenuity in toilet paper and soap, which can be said to be the representative. Even if you put it in the cupboard, it will make you feel better every time you open it.

Enjoy the refrigerator and kitchen

Cup ramen and liquor bought in bulk will be more fun than usual if the storage method changes.

For hospitality

Drinks are recommended for people who hold classrooms and seminars at home and for homes with many visitors. The conversation seems to be lively, such as "Where did you buy it?"




A lineup that not only looks good, but also makes daily housework fun. I felt that it was ASKUL's epoch-making initiative to bridge the gap between manufacturers and consumers. It's hard to see the real thing, so why not take this opportunity to visit?

[Overview of "LOHACO Exhibition 2016"
Date: October 28th-November 6th Opening Hours: 11: 00-21: 00 Venue: 9-7-1 Akasaka, Minato-ku, Tokyo Tokyo Midtown Galleria B1 Event Space Admission: Free