"LOHACO", a mail-order site for individuals operated by ASKUL. Currently, we have more than 200,000 items, mainly daily necessities and food, and 60% of users are women in their 30s and 40s.
The most popular are LOHACO original products designed by the designers of each manufacturer. One of them, the LOHACO original design of the clothing deodorant "Risesh," is said to have recorded sales 12 times higher than regular products.
Usual recession (left) and LOHACO original design (right) Familiar packaging transforms into fashion
Announce new products at once
From today (October 28th), LOHACO will hold
"LOHACO Exhibition 2016 that fits into your life" in Tokyo Midtown. New products developed by 36 major domestic manufacturers with the concept of "fitting into daily life" will be exhibited at once. It seems that some of them will be released in the future, so I took a quick look!
47 new products are now available
"I want to show" daily necessities
Daily necessities that have been emphasized on
how they stand out in stores. At home, it gives a sense of life, so I think many people hide it and store it or refill it.
Ingenuity in toilet paper and soap, which can be said to be the representative. Even if you put it in the cupboard, it will make you feel better every time you open it.
Oji Nepia "KIBACO" (scheduled to be released on November 21st)
Nippon Paper Crecia "Scotty 3 times longer lasting 6 rolls" (scheduled to be released on January 15, 2017)
Kao "Biore u Foam Hand Soap" (scheduled to be released on February 6, 2017)
Enjoy the refrigerator and kitchen
Cup ramen and liquor bought in bulk will be more fun than usual if the storage method changes.
If you take one, you will get one Sapporo beer "Refrigerator stocker to enjoy Whiteberg" (scheduled to be released next spring)
Nissin Foods "Cup Noodle Stocker" (scheduled to be released in November) I forgot to buy it, it seems that it will never happen
Beer boxes that tend to be left out are also in the interior Suntory "The Premium Malt's Beautiful Interior Carton" (scheduled to be released on November 1st)
For hospitality
Drinks are recommended for people who hold classrooms and seminars at home and for homes with many visitors. The conversation seems to be lively, such as "Where did you buy it?"
Kirin Beverage "Warm wheat tea with ginger and herbs moogy" (on sale)
Kagome "Refresh Squeeze Pink Grapefruit Mix" (scheduled to be released on February 20, 2017)
ASKUL "LOHACO Water" (on sale)
A lineup that not only looks good, but also makes daily housework fun. I felt that it was ASKUL's epoch-making initiative to bridge the gap between manufacturers and consumers. It's hard to see the real thing, so why not take this opportunity to visit?
[Overview of "LOHACO Exhibition 2016" Date: October 28th-November 6th Opening Hours: 11: 00-21: 00 Venue: 9-7-1 Akasaka, Minato-ku, Tokyo Tokyo Midtown Galleria B1 Event Space Admission: Free