The gift item "Mosquito Coil", which is a collaboration between the summer tradition "Kincho no Swirl" and the fashion brand "Mina Perhonen", will be held at the limited-time event "Mirai no Natsu Gift" at the Isetan Shinjuku store (Shinjuku, Tokyo) on July 30. It will be sold from the day. The price is 2,160 yen (tax included).
Familiar items become stylish gifts
Mirai's Summer Gift is a limited-time event that reviews and proposes the "gift" culture rooted in Japan, such as Obon and greetings at the end of the day, for the future. "Mosquito coil" by Akira Minagawa, a designer of Mina Perhonen, is a familiar "Kincho swirl" with a crimson hen in a monotone package and the letters "mina perhonen" around the pyrethrum. Is transformed into a stylish gift.
In addition to this, various gift items such as "space", "experience", and "Japan" will be exhibited at the event. The event will be held until August 5th.