Ben Melinger, who lives in New York, USA, has developed the "SMASH CUP". Currently, we are looking for investors with kickstarter for commercialization. At the time of writing, it has successfully raised $ 105,240, well above its target of $ 10,000, and has decided to launch it this fall.

Coffee cup "SMASH CUP" that can be folded comfortably in an instant
Coffee cup "SMASH CUP" that can be folded comfortably in an instant

According to Ben Melinger, coffee lovers waste an average of 500 paper cups a year, putting a strain on the environment. To deal with this, coffee shops such as Starbucks have introduced a system where you can get a discount if you bring a tumbler, but carrying a tumbler without coffee is a bit wasteful.

Do coffee lovers waste an average of 500 paper cups a year?
Do coffee lovers waste an average of 500 paper cups a year?

"SMASH CUP" is a coffee cup that solves this problem. To use it, bring "SMASH CUP" to Starbucks etc. and have them pour coffee. When drinking coffee, it can be used as a regular coffee cup. When you finish drinking, crush the cup and put it in your pocket and carry it around. With this, you don't have to feel the vainness of carrying an empty tumbler.

Bring "SMASH CUP" to the coffee shop and have them pour coffee
Bring "SMASH CUP" to the coffee shop and have them pour coffee

Can be used as a regular coffee cup when drinking coffee
Can be used as a regular coffee cup when drinking coffee

When you finish drinking, crush the cup
When you finish drinking, crush the cup

Can be carried in your pocket
Can be carried in your pocket

Many similar products are already on the market. The biggest feature of "SMASH CUP" when compared with those products is that it can be folded smoothly and comfortably.

The feature of "SMASH CUP" is
The feature of "SMASH CUP" is

Points that can be comfortably made
Points that can be comfortably made

Melinger first created a V-shaped prototype. However, with this shape, the cup could not be easily folded. After that, Meringer made several prototypes and arrived at the current comfortable foldable shape.

Early prototype of "SMASH CUP"
Early prototype of "SMASH CUP"

When I hear that, I want to try how comfortable it is. It's cheap, and you might want to buy one once it's on sale.

Maybe there are few products in Japan that are particular about the comfort of being flattering.
Maybe there are few products in Japan that are particular about the comfort of being flattering.

"SMASH CUP" is available in 5 colors: "red", "blue", "green", "orange", and "pink". The retail price is $ 18, and the shipping fee to Japan is planned to be $ 10.