A new brand "Elway" has appeared at imported household goods stores PLAZA and MINiPLA. As the first product, pouches and accessories will be on sale from early December.

Elway is a miscellaneous goods brand with the wish that "every day can always smile". The first item to be developed is designed by illustrator Haruna Yamakawa. It is said that it is colored with a cute and edgy world view that shines with a unique sense.

A part of the lineup is as follows.

■ Pouch
A pouch with motifs such as unicorns, fruits, and rainbows. From 1,400 yen to 2,000 yen each (excluding tax, the same applies below).


■ Hair accessories
Accessories such as buns clips with cats and majeste that will increase the trend just by incorporating one. 900 yen to 1,200 yen each.


■ Key clip
A key chain that can be clipped into a bag or pocket. 800 yen each.