Shiseido's sunscreen brand "ANESSA" will release a limited number of "Brightening UV Gel" on June 21st. In addition to drug stores and cosmetics specialty stores, it is also available at Shiseido's comprehensive beauty site "Watashi Plus".

As lifestyles change drastically due to the effects of the new coronavirus, there is a growing demand for products that are easy to use and functional on a daily basis (products that have skin care effects and effects that make the skin look beautiful). Above all, the needs for "whitening" and "tone-up" effects are increasing as a necessary condition for sunscreens.

In addition to the "whitening", "UV cut (SPF50 + / PA ++++)" and "tone-up" effects, the "Brightening UV Gel" that will be released this time also prevents the adhesion of fine particles. Contains m-tranexamic acid, an active whitening ingredient, to prevent sunburn stains and freckles, while protecting the skin from fine particles floating in the air such as PM2.5.


Contains 50% skin care ingredients. Plant-derived ingredients moisturize and care for dry damage. A lavender pink color that brightens and retouches bare skin, and can also be used as a makeup base. You can remove it with soap.


Non-comedogenic and allergy tested (not all acne, not allergies). A pleasant fruity floral scent.