ReFa

"Re

Fa HEART KYOTO" to go

on sale on November 13

The beauty brand ReFa will release "ReFa HEART KYOTO" on November 13, "Lacquer Day". The lineup includes two designs, "URUSHI KAMOGAWA" and "URUSHI GOJUNOTO. The price is 38,500 yen (tax included).

ReFa HEART KYOTO

A new product series that combines ReFa with the "professional skills" that continue to weave the fabric of Japanese culture and tradition has been launched. The first product in the series is "ReFa HEART KYOTO," a fusion of Kyoto, lacquer, and ReFa HEART BRUSH.

Kyoto is home to numerous traditional crafts. Among them, lacquerware, also known as "Japan" in English, is one of the most representative traditional crafts in Japan. This time, the lacquering technique nurtured in Kyoto has been applied to "ReFa HEART BRUSH".


Lacquer, which dries by absorbing moisture from the air, is also called "living paint. The lacquer is carefully applied by craftsmen and dried over time, and the moist lacquer conveys a moist and warm feeling from the surface, making the handle feel soft and comfortable in the palm of the hand.


The surface design is based on a high-quality glossy vermilion-red color, and gold powder is used for the surface design. The surface is polished by friction with the hand as it is used, and the vermilion-red color becomes brighter and the gloss becomes more transparent.


The lacquerware, a traditional craft, is not only to be looked at and enjoyed as a work of art, but also to be used as a daily hairbrush to feel the comfort and beauty of the lacquer, and to enjoy the change in luster over time as it is used.


The product will be available at the MTG online store from November 13, 2012. It will also be offered as a Kyoto City hometown tax return gift through various portal sites (Furusato Choice, Rakuten Furusato Tax Payment, Furusato Navi, Satofuru, etc.). The product will then be available at department stores and duty-free stores nationwide.

ReFa HEART BRUSH

A luster-making brush that simultaneously loosens tangles and makes hair manageable and shiny with a single stroke. It has a three-stage structure with "loosening pins" and "brushing pins" to achieve "instant shine. The tips of the pins are processed to moderately stimulate the scalp. It cares for not only the hair but also the scalp at the same time. It also contains an antistatic agent.


The heart shape of the brush, which is both designed and easy to hold, naturally distributes the force applied to the brush, reducing the burden on the hair. This reduces the burden on the hair. Comes with a cover to carry it anywhere and anytime.


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