All About Moominmamma"

Series of Mother's Day Gifts Launched

Lights & Brands will launch the "All About Moominmamma" series of "Moomin"-themed Mother's Day gift products in Japan in April 2024. From more than 150 items incorporating Moominmama's characteristics, the series will introduce products especially suitable for gift-giving.

Product Lineup

"All About Moominmamma" features designs that symbolize Moominmamma's kindness, such as her red and white striped apron, the black handbag she always carries, and the roses she lovingly nurtures. These items are perfect for Mother's Day or as a treat for yourself.

Pick-up items

Mugs (pink and yellow) - 1,650 yen each (tax included): 2-color mugs with designs of Moominmamma and Little Mii. Comes in a gift box. Rich HONEYROSE black tea - 1,080 yen (tax included): Black tea with rose and honey aroma, made with Sri Lankan uva tea. Bouquet bags (pink, yellow) - 3,300 yen each (tax included): Stylish bags for storing bouquets. Handbag tote bag - 6,490 yen (tax included): Easy to care for with a light water-repellent finish and gorgeous embroidery of Moominmamma and Little Mii. Arm covers - 1,100 yen each (tax included), Mini Towel - 770 yen (tax included): Arm covers and convenient mini towels to help protect against UV rays.

Gift Box and SNS Campaign

The special gift box to pack the selected items is also in the "All About Moominmama" pattern, completing a thoughtful gift. In addition, a present campaign will be held on the official Moomin social networking service to win products.

The "All About Moominmama" series is

available

at Moomin Shop, Moomin Shop Casual Edition, Moomin Cafe Karuizawa, Moomin Valley Park, MOOMIN SHOP ONLINE and other stores.