UNOVE, a hair care brand from South Korea, to be introduced in Japan for the first time! Limited Edition Products Also

Available Wyatt Co., Ltd. announced today that it will introduce UNOVE, a popular personal care brand from South Korea, to Japan for the first time on April 10. The brand, which has been ranked No. 1 in the hair care category by Olive Young for two consecutive years, will offer a total of 11 products, including shampoos and treatments. In particular, a Japan-only product lineup is planned for launch.

Product Lineup and Characteristics

UNOVE products will be available in 11 varieties that provide intensive care for damaged hair and rapid protein replenishment. These include Deep Damage Treatment EX, No-Wash Water Serum Treatment, Damage Repair Shampoo and Treatment, Heating Guard No-Wash Treatment, Silk Essence Oil, and Water Essence Mist. These products provide hair with the nourishment it needs for soft, healthy hair.

Sold at

stores UNOVE products are available at stores nationwide, including Matsumotokiyoshi, Loft, Hands, Shop-In, at Cosme, ROU, ARTMAN, Ain't Troupe, and some Aeon stores.

Success in Korea and Global Expansion

UNOVE has been highly acclaimed for its quality and effectiveness, winning in the shampoo category for five consecutive years on Olive Young, Korea's largest H&B channel. Currently, UNOVE is expanding its influence in Japan, China, the U.S., and other countries around the world.

Focus on Japan-only products

Specially developed limited edition products for the Japanese market, such as refillable Damage Repair shampoo/treatment and trial sets, will also be added to the lineup.