Pure Bar, the No. 1 solid shampoo on Rakuten, has been renewed

Welliev has revamped its solid shampoo "purebar," which does not require conditioner, and the revamped version has been on sale since February 12th.
Since its launch, Purebar has been featured in many media outlets, including NHK's Asaichi, for its environmental friendliness and ability to provide the perfect finish. It is also popular in stores such as Loft and Tokyu Hands, and is a popular shampoo brand that has won first place in the Rakuten Market shampoo rankings.

In this latest renewal, the formula has been revised and the manufacturing process improved based on customer feedback to maximize the efficacy of the ingredients, including Japanese herbal extracts. This has resulted in smoother hair that feels silky to the touch after drying, and improved bounce and strength.

An evolution from conventional solid shampoo

Pure Bar is a product that overturns the image of conventional solid shampoos, solidifying the same ingredients as liquid shampoo without using soap ingredients. It is gentle on the hair and scalp, and can be used without the need for conditioner. In addition, it is environmentally friendly by reducing the use of plastic bottles, and continues to not conduct animal testing or use animal-derived ingredients.



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