Solid shampoo “Pure Bar”, ranked #1 on Rakuten, has been renewed.

Welliev has renewed its solid shampoo ``Purebar'' that does not require a conditioner, and the renewed product is on sale from February 12th.
Since its release, Pure Bar has been featured in many media outlets, including NHK Asaichi, with the aim of achieving both environmental friendliness and the ideal finish. It is a popular shampoo brand that has gained popularity at stores such as Loft and Tokyu Hands, and has been ranked number 1 in the Rakuten market shampoo ranking.

With this renewal, we have reviewed the ingredient formulation based on customer feedback and improved the manufacturing process to maximize the efficacy of ingredients including Japanese and Chinese herbal extracts. As a result, smooth fingering runs through the hair after blow-drying, and the hair becomes firmer and stiffer.

Evolution from conventional solid shampoo

Pure Bar is a product that overturns the image of conventional solid shampoos; it contains the same ingredients as liquid shampoo in a solid form without using soap ingredients. It is gentle on hair and scalp and can be used without the need for conditioner. We are also environmentally friendly by reducing the use of plastic bottles, and we continue to not conduct animal testing or use animal-derived ingredients.



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