PURU ach

ieves Japan's top sales share in the Rishiri Hair Color Series The [for gray hair] Rishiri Hair Color Series launched by PURU, based in Itoshima City, Fukuoka Prefecture, has achieved Japan's top sales share in the hair color treatment category for gray hair for the thirteenth time.

New Developments in

2023 In 2023, in addition to our existing lineup, we launched two new brands, RISHIRIA Furel and wicot, to address the glancing gray hair of younger customers. In addition, Rishiri Hair Color Stick and Rishiri Hair Color Treatment in limited fall colors are available to meet various customer needs.

Details of Rishiri Hair Color Products

[For Gray Hair] The Rishiri Hair Color Series includes color shampoo, carbonic acid color shampoo, hair color treatment, color cream, and hair color stick. These products are characterized by their ability to color the surface of hair.

RISHIRIA Furel

and wicot lineup

"RISHIRIA Furel" products include color care conditioner, color shampoo, and color treatment, which have the feature of coloring the hair surface.

The "wicot" product line includes color shampoo (dark brown and natural black), color treatment (dark brown and natural black), and color care conditioner, which also color the hair surface.

Effective

Clean Beauty Philosophy Pur is committed to providing products that are not only gentle on the body and the environment, but also effective. This philosophy implies the use of naturally derived ingredients and the creation of products that are environmentally and animal friendly. Furthermore, we focus on scientific effectiveness and develop products whose efficacy can be felt in real life.

Pur continues to strive to provide better products under the Effective Clean Beauty philosophy.