Shiseido's "IHADA" brand for treating skin problems has launched "IHADA Alleru Screen," a pollen adsorption prevention spray for face and hair. It is priced at 900 yen (excluding tax).


This product is a spray that, when sprayed directly onto the face, spreads a microscopic mist that prevents the adsorption of allergens (pollen and PM 2.5), which are one of the causes of eczema and dermatitis. Shiseido's unique "repulsive ion technology" is used to create a transparent mask of ions around the face, which repels and keeps away electrified pollen during airborne dispersion.

The spray contains natural hot spring water and can be used over makeup. The recommended frequency of use is three to five times a day, approximately every four hours.