A 100-yen shop that is also a favorite of the Enuchi editorial department. How do moms who are busy with housework and child-rearing use it?
The crowdsourcing "Mamatanto" questionnaire service "Mamatanto Research Department" surveys "100-yen shop usage" among 60 women in their 20s and 40s who are raising children. We announced the result.
■ The shop I often use is "Daiso"
First, when I checked the frequency of going to 100-yen shops, "2 to 3 times a month" was the most common, at 30%. It seems that 26.6% of the people went to the school more than once a week.
Then, when asked about "100-yen shops that I often use," Daiso ranked first with a whopping 88.3%. Next was "ceria" at 68.3%. I feel the strength of both stores, which have many stores nationwide.
■ Nearly half purchase "cleaning supplies" and "storage supplies", and "toys" are also popular!
In addition, "cleaning supplies" and "storage supplies" accounted for 48.3% of the "products often purchased at 100-yen shops." There are a wide variety of products for different purposes and sizes, so you just buy them.
By the way, about 20% of the respondents answered "toys". Isn't it too much of a burden for a toy that a child quickly breaks or gets tired of for 100 yen? Recently, we have a lot of seasonal items and work materials, so we recommend it.
■ "Cosmetics" that you don't want to buy too much
On the other hand, "cosmetics" accounted for 46.7% of the "products that I don't want to buy at 100-yen shops". In addition, 31.7% answered "food and beverages", and it seems that many people are reluctant to touch or put in their mouths.
A 100-yen shop where you can easily buy useful items and consumables. I would like to continue looking for interesting products in the Enuchi editorial department!
* The survey was conducted on the Internet on August 28, 2015.