The Japan Fundoshi Association holds a "Fundoshi Fair" at Odakyu Department Store Shinjuku. More than 100 types of loincloth from brands all over the country will gather in Shinjuku.


The "Fundoshi Fair" will be held after "Fundoshi Day" on February 14th. "Fundoshi Day" is an anniversary established to widely convey the culture and health of loincloth, and has been officially certified by the Japan Anniversary Association. It was February 14th from the puns that read 2 as "fu" and 14 as "doshi".


At the fair, "Yellow loincloth for fulfilling love" will be on sale. This is a yellow loincloth with a message of love written by a woman and given to a man. There will also be a space in the venue where you can write your message.


Overseas, there are many places where men give underwear to women on Valentine's Day. It may not be so strange to give a loincloth, which is a traditional Japanese underwear, considering the Japanese version.


In addition, since 2016 is the year of the monkey, "Shin Aka Fundoshi" will also be offered.


In addition, loincloth for women. Brands that are popular with women who care about their health and those that are suitable for relaxing at bedtime are on sale.


■ "Fundoshi Fair" Event Overview
Venue: Odakyu Department Store Shinjuku 2nd Floor Sandries Array Address: 1-1-3 Nishi-Shinjuku, Shinjuku-ku, Tokyo Period: Held until February 16, 2016