New Zealand home care brand "ecostore" first landed in Japan last year. It has a wide range of products from household detergents to skin care and baby care, and it is a very major brand in the home country.


The reason why policies such as "environmental safety" and "renewable packaging" are popular only in eco-powers is that the author, who usually only cares about "fragrance", decided to use it to change his consciousness.

I bought "Laundry Liquid (Eucalyptus)" and "Dish Wash Liquid (Grapefruit)".


The monotone-based container is said to be a renewable container "Carbon Capture Pack" made from sugar cane. Above all, I am fascinated by the fashionable design even if I leave it out.


The ingredients of laundry detergent are derived from plants and minerals. In addition to the liquid type, powder is also sold. I like the scent of the plant itself, not a blend of various things. After washing, it has a faint scent and disappears when it dries.


I tried using the dishwashing liquid directly on the sponge, but there was no problem with foaming. According to the ingredient label, the blending ratio of the surfactant was about half that of the one I usually use, but the oil stains were also removed. This also has a pleasant scent of juicy grapefruit.


So, the feeling of use is "normal" in a good sense. In addition, it seems that the factory in the home country has acquired "Enviromark Diamond" which proves that it is highly safe for the environment, and it is understandable that many people support this if it has the same performance.

However, the price is a little high because it is a highly conscious product. By the way, at the store, we also sell by weight from 100 ml, and you can buy it at a great price if you bring a container. I would like to utilize the services unique to the store as much as possible, which will lead to the reduction of discarded containers.


Products can be purchased at Atre Ebisu's directly managed stores, as well as at the official online store, "Cosme Kitchen". A pop-up store is currently open at LUMINE EST Shinjuku (until January 31st). Not only fashionable products, ecostore products may become major in Japan.