The "Irma" pop-up shop, the first in Japan, opens at "The Conran Shop Kitchen" in Shibuya, Tokyo. The store's original goods and Japanese limited items are on sale for a limited time until May 14th.

Iyama is a Danish organic supermarket with a history of over 150 years. Many original items designed with a girl character called "Iyama-chan" are also available and are popular in Japan.



At this pop-up shop, we have a lineup of new organic cosmetics series such as tote bags and kitchenware. In addition, the Japanese limited product "Jute Tote Bag" is also on sale in advance.




The jute tote bag is a bag that reproduces the paid paper bag of the same store with jute fabric. It's a size that fits in a lot, so it seems to be useful not only as a shopping bag but also as a storage item.



It's a lot more expensive than the local price, but I'm glad that the author, who has no plans to travel during the holidays, can feel a little extraordinary. It is said that food will arrive after Golden Week, so if you are interested, don't miss this opportunity! * All listed prices do not include tax

The store is located in the Conran Shop Kitchen on the 5th floor of Shibuya Hikarie ShinQs, 2-21-1, Shibuya, Shibuya-ku, Tokyo. Business hours are from 10:00 to 21:00.