A 100-yen shop that is also a favorite of the Enuchi editorial department. How do moms who are busy with housework and child-rearing use it?
The crowdsourcing "Mamatanto" questionnaire service "Mamatanto Research Department" surveys "100-yen shop usage" among 60 women in their 20s and 40s who are raising children. We announced the result.
■ The shop I often use is "Daiso" First, when I checked the frequency of going to 100-yen shops, "2 to 3 times a month" was the most common, at 30%. It seems that 26.6% of the people went to the school more than once a week.
I go like a convenience store
Then, when asked about "100-yen shops that I often use," Daiso ranked first with a whopping 88.3%. Next was "ceria" at 68.3%. I feel the strength of both stores, which have many stores nationwide.
Do you have the upper hand in the number of stores?
In addition, "cleaning supplies" and "storage supplies" accounted for 48.3% of the "products often purchased at 100-yen shops." There are a wide variety of products for different purposes and sizes, so you just buy them.
Items useful for daily housework are popular
By the way, about 20% of the respondents answered "toys". Isn't it too much of a burden for a toy that a child quickly breaks or gets tired of for 100 yen? Recently, we have a lot of seasonal items and work materials, so we recommend it.
■ "Cosmetics" that you don't want to buy too much On the other hand, "cosmetics" accounted for 46.7% of the "products that I don't want to buy at 100-yen shops". In addition, 31.7% answered "food and beverages", and it seems that many people are reluctant to touch or put in their mouths.
After all, is the manufacturer that suits your skin good?
A 100-yen shop where you can easily buy useful items and consumables. I would like to continue looking for interesting products in the Enuchi editorial department!
* The survey was conducted on the Internet on August 28, 2015.