P & G Japan's kitchen detergent brand "Joy" has completely renewed its lineup of liquid detergents for hand washing. It will be released in early October 2021.

"Joy" liquid detergent for hand washing Full renewal

The newly reborn "Joy" liquid detergent series for hand washing uses a new concept "upside down bottle". Detergent is collected at the bottom of the bottle and there is no lid that needs to be opened and closed, so it is possible to perform "instant wash-out" where the detergent can be immediately discharged by simply grasping the main body and lightly grasping it. The point is that the detergent stops just by loosening the hand holding the bottle and does not drip. The detergent inside has also been improved, making busy dishwashing smoother while cooking. The logo design will also be completely redesigned.


The lineup includes "Joy Compact Valencia Orange Scent Upside Down Bottle", "Joy Compact Florida Grapefruit Scent Upside Down Bottle", "Joy Compact Roman Mint Scent Upside Down Bottle", "Disinfectant Joy Compact Green Tea Scent Upside Down Bottle", "Disinfectant" Eight types of "Joy Compact Upside Down Bottle", "Disinfectant Joy Compact Sparkling Lemon Fragrance Upside Down Bottle", "Joy Compact W Deodorant Fresh Clean Upside Down Bottle", and "Joy Compact W Deodorant Fresh Citrus Upside Down Bottle". The price is open.