The first

original goods of

the "Mukashi Natsukashi Ice Cream" series Original goods of Ohayo Milk Industry's ice cream "Mukashi Natsukashi Ice Cream" have been on sale at Shinjuku Marui Annex 1F event space since August 21, This is the first time that original goods have been sold in the more than 30-year history of the series.

The lineup includes five types of goods: a cold-keeping tote bag, a cup pouch, a wooden spoon key holder, a sticky note, and a notebook. All of them are newly created and completely original, expressing the warm and gentle world of the "old-fashioned ice cream pudding.


A POP UP store opened at Shinjuku Marui Annex from August 21 to September 6, and will continue to open POP UP stores in various locations in September and beyond. The online store "At On 50" will also be available from August 21.

The list of products and prices (including tax) are as follows

Nostalgic old-time ice cream tote bag 3,200 yen
Nostalgic old-time ice cream cup pouch 2,800 yen
Nostalgic old-time ice cream wooden spoon key holder 660 yen
Nostalgic old-time ice cream adhesive tape 440 yen
Nostalgic old-time ice cream notebook 550 yen

Nostalgic

old-time ice cream
The "Old-Fashioned Ice Cracklin" is a long-selling ice cream product that was created in 1987. It is popular among people of all ages for its gentle taste of milk and eggs, and is characterized by its unique "crunchy texture" and mildly sweet taste.