Kao Men's Grooming Brand Success

Launches Newly Ren

ovated

Shampoo and Conditioner

Kao's men's grooming brand Success will launch a new skincare series for young men's scalp, Success24 Shampoo and Conditioner, on April 27. Product Features and Lineup

The renewed

lineup

includes two types of shampoos: the Fresh Feel type and the Moist Feel type, which can be selected according to the comfort of washing and the finish of hair. The "Fresh Feel" series is designed to remove sebum and sticky residue, leaving the scalp refreshed and clean. The "Moist Feel" series, on the other hand, provides moisture to the scalp and hair by washing while preventing hair from drying out.

Research has shown that men, especially those in their 20s and 30s, have scalps that secrete large amounts of sebum and evaporate large amounts of moisture. Under these circumstances, young men are interested in scalp care, but are hesitant to take concrete action. The renewal of Success24 Shampoo and Conditioner was made in response to the voices that while skin care has become an established part of their daily routine, this is not the case for scalp care.

Product Overview

All products are offered in capacities of 400 ml for the body and 320 ml for refills. In particular, the Fresh Feel series contains fruit acids to maintain hair and scalp in a mildly acidic state. The "Moist Feel" series, on the other hand, contains moisture care ingredients and is designed to moisturize hair and scalp. Both series contain no pearlescent agents or synthetic colorants.

Kao will continue to develop products that support men's beauty and health by proposing a new habit of caring for the scalp and hair.