ML STYLING" of "MODERN LIVING" to further expand its business from October 2023 by entering into a full-scale partnership with the real estate industry Image 1


ML STYLING, a business of "

MODERN LIVING," is performing well and entering its

third year of

partnerships with the real estate industry

. The "ML STYLING" business, a private home interior coordination service of Hearst Fujingaho's luxury home media "MODERN LIVING," is now in its third year since its full-scale launch. Last year, the number of orders received tripled from the previous year, and the average order value was 12 million yen.

Launch of Business Alliances with Real Estate-related Companies

This year, we are also developing full-scale business alliances with real estate business companies, aiming to further expand our business. In particular, we will offer the ML STYLING service to the common areas of condominiums managed by Tokyu Community and to the employees of companies with which TPO is affiliated, proposing beautiful homes to people other than our existing readers.

Successful cases of ML

STYLING "ML STYLING" has been involved in the interior coordination of many private residences, and its successful cases have been introduced in the magazine "Modern Living" and digital media.

Since its first issue in 1951,

Modern

Living has been highly acclaimed as a luxury home magazine. ML STYLING" is a team of its editorial department and top interior coordinators who work together to provide total coordination of a luxurious home suited to the client.

About ML

Club ML Club, a members-only salon for interior design professionals, regularly holds seminars and tour events to enhance professional skills and deepen understanding of interior design. The club currently has over 300 members and is helping to revitalize the industry.

Comment from

Yuka Shimoda, Brand Director Yuka Shimoda, Brand Director, analyzes the reasons why "ML STYLING" is doing so well as the lifestyles of affluent people are changing. The trend toward multi-location living and experiential affluence has contributed to the success of "ML STYLING".



ML STYLING" of "MODERN LIVING" to further expand its business from October 2023 by entering into full-scale partnerships with the real estate industry Image 2


ML STYLING" of "MODERN LIVING" to further expand its business from October 2023 by entering into a full-scale partnership with the real estate industry Image 3