On October 25, Kao will release limited-edition products featuring the popular Finnish character "Moomin" from its Fragrance New Beads laundry detergent, Emaar laundry detergent, and Flea Fragrance fabric softener.


The limited package features Moomin, Mee, Nyoronyo, and other characters from the Moomin Valley, expressing "natural Scandinavian ideas" and "respect for the warmth of nature. The new fragrance is "White Floral" with vanilla accents.

The product lineup includes Fragrance New Beads Powder (850 g), Fragrance New Beads Gel (810 g/720 g refill), Emaar (450 ml/refill 360 ml), and Fragrance Fragrance (540 ml/refill 450 ml). All are available in limited quantities at open prices.